Tacon is planning to challenge the supermarkets on their seeming underuse of the Red Tractor logo on value lines as she attempts to boost trust levels once again. In light of food’s tumbling public trust, a few more of those tough conversations could be on the way. It was a strategy that won her both praise and reproach, but she argued always allowed for “tough, honest conversations”.
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Tacon joined Red Tractor in January 2021 after seven years as the UK’s Grocery Code Adjudicator, a role in which she insisted on a “collaborative approach” to supermarket-supplier disputes at a time when supermarket malpractice was initially rife. There’s nothing wrong with that,” Tacon says “But what we don’t want them to do – and they shouldn’t have to do – is feel they’ve traded down in terms of trustworthiness.” “I want to really say to the retailers: ‘look, we all understand people have to trade down’. For it looks as if with inflation pushing people to buy cheaper food, many believe they are sacrificing safety and standards as a result.
Food is not alone, with trust in everything from the NHS to policing down in the past year (and journalism one of the few things to buck the trend).īut it’s the one upsetting Tacon. The chair of Red Tractor is talking days after a survey of 3,500 Brits found 42% don’t trust the food they buy in supermarkets, a figure that has doubled since November. And that’s a problem for Christine Tacon. Lumina Intelligence: UK Food & Drink Reportsĭo you trust your food? Confident that your pork is safe to eat? That your milk isn’t from a cow kicked and battered? You might be, but four in 10 of us aren’t.
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